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With factors such as the internet and commercial free satellite radio, it's becoming more difficult for businesses to effectively target potential customers through traditional media. In The Hole Marketing offers businesses the unique opportunity to reach a well-defined demographic. We offer a cost effective advertising option that will attract customers to vour business.
Today there are more choices than ever for advertising. Where you spend your dollars can have a huge impact on your company. Our Caddy Card will give your company a brand new avenue to reach a great market and great name recognition results for your company.
In The Hole Marketing creates a revolutionary golf scoring system, which doubles as a course guide, called the Caddy Card. During the past few years we have produced millions of Caddy Cards and have had thousands of clients advertise in them.
The easiest way the Caddy Card Scoring System can be described is a golf publication book that is 16, 20, 24, 28 or 32 pages thick. Each book consists of 8, 27 or 36 golf holes with advertising on the bottom third of the book. The Caddy Card is produced for (two, three) or more years at a time so your ad has staying power.
Not only will your advertising be front and center with a very targeted audience but the Caddy Card has been proven to have stickiness with this particular audience. Most golfers keep their Caddy Cards for review later, or hold on to them for months at a time because of notes made and tips learned.
The Caddy Card is a custom designed, very attractive, full color, detailed guide to every hole on the golf course. A Golfer uses the card to record all shots, clubs used, wind conditions, putts made etc.
When you think about it - 65,000 golfers will look at your ad for a period of 45 to 55 minutes for a cost of only 1.6 cents per view - and they never throw the book out - you simply can't beat it.
There is an estimated 6 million Canadians that play golf each year. These players spend annually almost a $1 billion on golf apparel, $1.8 billion on travel within Canada, $2.3 billion on non-golf industries such as transportation, fuel, publications including $2.3 billion on food and entertainment. We offer local and national businesses the opportunity to reach this desirable demographic.
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